Casper Medical Imaging & Outpatient Radiology
THE CHALLENGE
Growth brought opportunity, but it also brought complexity. With a new location in Casper - OPR East - and one in another state - OPR Scottsbluff - and the addition of Wyoming Interventional & Vascular Associates (WIVA), one thing became clear: everything needed to feel cohesive.
CMI & OPR understood the fundamentals of marketing. But to position themselves as the leading choice for radiology and imaging services, their messaging needed to go beyond consistency. It needed to be strategic. Not just strong enough to lead in Wyoming, but clear and compelling enough to support growth across the region. Their decision? To bring in the marketing experts.
THE SOLUTION
Enter LŪM Studio. Our team was ready to whip up the perfect marketing strategy for Casper Medical Imaging & Outpatient Radiology, and every part of its growing network. First order of business: branding.
Blues set the tone for trust and calm, while black and grey added professionalism and precision. The result was a modern, credible identity that felt confident and cohesive across CMI & OPR, WIVA, and OPR Scottsbluff. *Chef’s kiss*
Next came strategy. LŪM rolled out a focused marketing plan designed to bring everything into alignment, from a streamlined website experience to social media, PR, and creative content that balanced authority with approachability across all locations and services.
Visibility was the icing on the cake. SEO and SEM ensured CMI & OPR, WIVA, and OPR Scottsbluff showed up where it mattered most, driving patient acquisition, referrals, and long-term retention across the region.
Today, LŪM continues to cook up strategies that convert, scale, and perform across the entire CMI & OPR network. With the time, energy, and coordination it takes to keep multiple brands moving as one, our team is always in the “kitchen”.
Sometimes, it just makes sense to call in the experts.
Services
METRICS THAT MATTER
62 %
Increase In Website Engagement
21 M+
Times Digital Ads Viewed
5 %
Growth in Overall Patient Volumes
“LUM’s vision for creative content and fostering a sense of emotional brand awareness have streamlined how we present ourselves to the community. We couldn’t do this without them!”
Dr. Charles Bowkley III
MD, CPELUM is an exceptional marketing company. I enjoy how they listen to our needs and ideas. They always find the best creative ways to share our valuable message to the people we serve. We enjoy their team, analytics, and ideas. LUM is a wonderful company with a very smart leader and exceptionally talented team of enthusiastic people.
Barry Nielsen
Chief Executive Officer
THE RESULTS
On social media, overall reach on Facebook increased by 66% and 55% on Instagram since starting services in Oct 2023. In addition, engagement has increased significantly, with 560% increase on Facebook and 100% increase on Instagram.
Website metrics continue to rise, with the engagement rate averaging 61%, far above the 40% industry benchmark.
Media Buy efforts continue to drive outreach efforts, with 1,301 users coming to the site through paid Google Ads in one month.