Create and implement a strategic marketing program that showcases Casper Medical Imaging & Outpatient Radiology as the leading choice for radiology and imaging services in Wyoming and beyond.
THE SOLUTION
Refresh CMI & OPR’s brand to project a cohesive, memorable brand that reflects CMI’s unique value to attract patients, secure referrals, and build trust in CMI & OPR’s areas of operation. LUM ensured branding was solid and implemented a strategic marketing and communications plan to positively impact patient acquisition, revenue, and retention. Through a new website design, social media creation and management, public and media relations, and SEO/SEM, LUM continues to assist CMI & OPR in their marketing, growing and sustaining longevity as the market leader in radiology and imagery services.
Services
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METRICS THAT MATTER
62%
Increase In Website Engagement
21M+
Times Digital Ads Viewed
5%
Growth in Overall Patient Volumes
“LUM’s vision for creative content and fostering a sense of emotional brand awareness have streamlined how we present ourselves to the community. We couldn’t do this without them!”
Dr. Charles Bowkley III
MD, CPE
THE RESULTS
On social media, overall reach on Facebook increased by 66% and 55% on Instagram since starting services in Oct 2023. In addition, engagement has increased significantly, with 560% increase on Facebook and 100% increase on Instagram.
Websitemetrics continue to rise, with the engagement rate averaging 61%, far above the 40% industry benchmark.
Media Buy efforts continue to drive outreach efforts, with1,301 users coming to the site through paid Google Ads in onemonth.
