Casper Medical Imaging & Outpatient Radiology
The Challenge
Growth brought opportunity, but it also brought complexity. With a new location in Casper - OPR East - and one in another state - OPR Scottsbluff - and the addition of Wyoming Interventional & Vascular Associates (WIVA), one thing became clear: everything needed to feel cohesive.
CMI & OPR understood the fundamentals of marketing. But to position themselves as the leading choice for radiology and imaging services, their messaging needed to go beyond consistency. It needed to be strategic. Not just strong enough to lead in Wyoming, but clear and compelling enough to support growth across the region. Their decision? To bring in the marketing experts.
The Solution
Enter LŪM Studio. Our team was ready to whip up the perfect marketing strategy for CMI & OPR, and every part of its growing network. We rolled out a focused marketing plan designed to bring everything into alignment, from cohesive branding and social media to drive patient awareness to a SEM strategy and a streamlined website experience to drive patient acquisition.
Today, LŪM continues to drive marketing that builds patient trust, creates more referrals, and ensures retention across the entire CMI & OPR network. Working as a part of their team, we keep their multiple brands moving as one, allowing them to keep focus on their expertise in imaging.
Don't Just Take Our Word For It
Barry Nielsen
Chief Executive Officer
"LUM is an exceptional marketing company. I enjoy how they listen to our needs and ideas. They always find the best creative ways to share our valuable message to the people we serve. We enjoy their team, analytics, and ideas. LUM is a wonderful company with a very smart leader and an exceptionally talented team of enthusiastic people."
Dr. Charles Bowkley III
MD, CPE
“LUM’s vision for creative content and fostering a sense of emotional brand awareness have streamlined how we present ourselves to the community. We couldn’t do this without them!”
Shining a Spotlight On Our Work
Metrics that Matter
On social media, overall reach on Facebook increased by 66% and 55% on Instagram since starting services in Oct 2023. In addition, engagement has increased significantly, with 560% increase on Facebook and 100% increase on Instagram.
Website metrics continue to rise, with the engagement rate averaging 61%, far above the 40% industry benchmark.
Media Buy efforts continue to drive outreach efforts, with 1,301 users coming to the site through paid Google Ads in one month.
+ 62 %
Increase In Website Engagement
+ 21 M
Times Digital Ads Viewed
+ 5 %
Growth in Patient Volumes
+ 66 %
In Facebook Reach
